Greek learners needed high-quality, structured English-learning resources, but traditional books were costly and inflexible.
Scripta Books aimed to bridge this gap by offering digital materials tailored to Greek speakers, ensuring affordability, accessibility, and structured learning. However, they needed a website that wasn’t just a store—it had to guide learners, streamline purchases, and deliver digital products instantly.
We designed a seamless eCommerce experience, focusing on user-friendliness, strategic engagement, and conversion optimization.
Clean, professional colors: White for clarity, deep blue for trust, and vibrant orange for motivation & action—reinforcing the brand's educational authority.
High-quality book cover previews offer a sense of tangibility, helping users visualize their purchase.
Simple typography ensures easy reading and an effortless decision-making process.
We crafted a clear customer journey, ensuring visitors could quickly find the right e-books for their level (A1–C2).
CTAs like "Start Learning Today", "Get Instant Access," and "Improve Your English Now" are strategically placed—next to product descriptions, within banners, and at the end of compelling content sections.
Minimal distraction design: A clutter-free experience, allowing users to focus on the books and their benefits.
We integrated SendOwl, a platform specialized in digital product delivery, ensuring a smooth, automated checkout with instant access to purchased e-books.
Unlike generic eCommerce solutions, SendOwl eliminates friction:
PayPal & Stripe were chosen for a global, trusted, and secure payment experience.
Users can pay effortlessly using credit cards or PayPal, ensuring high conversion rates and reducing checkout abandonment.
We didn’t just build an eCommerce site; we built a sales funnel for English mastery.
Visit the website: books.english-afl.com
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